Identify What Is Limiting Your Search Performance
An SEO audit provides a detailed assessment of how your website is performing across search, content and technical SEO.
Web Anatomy conducts professional SEO audits to identify issues affecting organic visibility, crawling, indexing, website performance and content relevance. We analyse the current state of your website, identify opportunities for improvement and provide clear recommendations based on the areas most likely to influence search performance.
Our audits can focus on a specific part of your SEO strategy or provide a comprehensive assessment of your website across technical SEO, on-page optimisation, search visibility and authority.
SEO Audit Key Factors
Every website is different, which means every SEO audit needs to consider the specific website, market and search environment.
Depending on the scope of the audit, Web Anatomy can assess the following core areas.
Keyword Visibility
We analyse the keywords and search queries already generating visibility for your website and identify opportunities where rankings, landing pages or keyword targeting can be strengthened.
This can include competitor keyword analysis, ranking opportunities, search intent and areas where your website has visibility but isn’t yet performing at its potential.
Content
Content is assessed for search intent, relevance, topical depth, structure, headings, internal linking and optimisation.
We also identify content gaps where additional pages or resources could strengthen topical authority and expand organic search visibility.
Authority & Backlinks
We analyse external links and referring domains to understand the authority signals surrounding your website.
Where relevant, we compare these signals against competitors to identify gaps and potential opportunities for authority development.
Mobile Friendliness
Search and website experiences are increasingly mobile-first.
We assess mobile usability and performance to identify problems that could make pages difficult to navigate, interact with or access effectively on mobile devices.
Page Speed & Core Web Vitals
Website performance can influence both user experience and organic search performance.
We analyse loading behaviour and Core Web Vitals, including Largest Contentful Paint (LCP), Interaction to Next Paint (INP) and Cumulative Layout Shift (CLS), alongside other performance issues affecting important pages.
Crawling & Indexing
We assess whether search engines can efficiently discover and index the pages that matter.
This includes reviewing robots directives, XML sitemaps, canonical tags, redirects, internal linking, indexation and Google Search Console data.
Website Architecture
Website structure becomes increasingly important as a website grows.
We analyse navigation, page hierarchy, URL structure and internal relationships to determine whether users and search engines can efficiently understand and navigate your content.
GEO & AI Search Readiness
SEO audits can also assess how well your website is positioned for the evolving AI-powered search landscape.
This can include content structure, entity signals, structured data, topical authority, technical accessibility and existing AI search visibility.
SEO Audit Options
Web Anatomy offers different levels of SEO auditing depending on the website and the problem being investigated.
You can commission an individual audit for a specific area or combine multiple areas into a comprehensive SEO assessment.
On-Page SEO Audit
Focused on the content and search optimisation of your website.
Includes: keyword visibility, search intent, content quality, headings, metadata, internal linking, landing-page optimisation and content opportunities.
Best for: Websites that are technically functional but struggling to improve rankings or organic traffic.
Technical SEO Audit
A detailed investigation of the technical foundation supporting your organic search performance.
Includes: crawling, indexing, Core Web Vitals, website architecture, redirects, canonicalisation, structured data, sitemaps, mobile performance and technical errors.
Best for: Larger websites, migrations, redesigns, unexplained ranking problems and websites experiencing indexing or performance issues.
Comprehensive SEO Audit
A broader assessment bringing together technical, on-page, content, authority and competitive analysis.
Includes: Technical SEO, on-page SEO, keyword visibility, content, competitors, backlinks, indexing, website performance and strategic opportunities.
Best for: Businesses developing a new SEO strategy or wanting a complete understanding of their current organic search position.
From Audit to SEO Strategy
An SEO audit should do more than produce a long report of errors.
Web Anatomy prioritises findings according to their relevance and potential impact, helping businesses understand what needs attention, why it matters and where optimisation should begin.
Where required, our SEO team can also implement the recommendations through ongoing Technical SEO, on-page optimisation, content development and website performance management.
SEO Audit Insights
Explore our latest insights into Technical SEO, website performance, indexing, content optimisation and the factors that influence organic search visibility.
