Search Engine Optimization Built for Organic Growth
Search Engine Optimization is at the core of what we do. Web Anatomy combines more than 15 years of SEO experience with technical optimisation, content strategy, website performance and ongoing analysis to help businesses build stronger organic search visibility.
Our approach goes beyond individual rankings or SEO scores. We focus on improving how your website is crawled, indexed, understood and discovered across Google, Bing and today’s evolving AI-powered search landscape.
SEO is an ongoing process. As your website, competitors, customers and search technology change, we continually measure performance, identify opportunities and apply improvements designed to support sustainable organic growth.
SEO with Key factors
Successful SEO isn’t built around one ranking factor.
Search performance depends on multiple technical, content and authority signals working together. Web Anatomy analyses these areas as part of a broader optimisation strategy designed around your website, market and competition.
Technical
Website performance creates the foundation for organic visibility.
We analyse technical areas including website speed, mobile usability, Core Web Vitals, structured data, architecture, security and technical errors that could limit search performance.
Crawling
Search engines need to be able to efficiently discover and navigate your website.
We review internal linking, broken pages, redirects, robots directives, XML sitemaps and website architecture to identify obstacles that could prevent important content from being crawled correctly.
Indexing
Being crawled doesn’t automatically mean a page will be indexed.
We monitor how search engines are indexing your website, identify excluded or problematic pages and improve the technical and content signals that help search engines determine which pages should appear in search results.
Google Search Console forms an important part of this process.
Local SEO
Local SEO helps businesses become more visible when potential customers search for products and services within specific locations.
Our approach can include Google Business Profile optimisation, local keyword targeting, location content, citations, business information consistency and local search performance monitoring.
For businesses serving defined geographic markets, Local SEO connects your website with customers actively searching nearby.
User Journeys and Content Optimization
SEO should attract the right visitor — and the website should then help that visitor find what they need.
We analyse search intent, landing-page structure, internal navigation and content journeys to create clearer paths between informational content, products, services and conversion opportunities.
Content is continually developed and optimised to expand topical authority and create new opportunities for organic discovery.
GEO & AI Search Optimisation
Search is expanding beyond traditional search results.
Web Anatomy incorporates Generative Engine Optimization (GEO) and AI search visibility into our wider SEO approach, helping businesses strengthen how their brands and content are understood, referenced and discovered across AI-powered search experiences.
This includes content structure, entity optimisation, structured data, technical accessibility, citation analysis, competitor visibility and the authority signals that support discovery across both traditional and generative search.
organic discovery.
SEO Packages
SEO Built Around the Size of Your Website
Every website has different SEO requirements.
A small service website does not require the same level of optimisation as a competitive eCommerce store, multi-location business or enterprise platform containing thousands of URLs.
Our SEO packages are therefore structured around website size, competition, technical complexity, content requirements and growth objectives.
Rather than applying the same SEO checklist to every business, we determine the level of ongoing optimisation required to make meaningful progress.
SEO Foundations
Designed for smaller websites that need the essential foundations of organic search established and maintained.-
Website SEO health monitoring
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Google indexing and Search Console monitoring
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XML sitemap management
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Keyword research and allocation
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Core page optimisation
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Metadata and heading optimisation
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Basic technical SEO
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nternal linking improvements
Get Started
Best suited to: Small business and lower-competition websites.
SEO Growth
Designed for businesses that need ongoing optimisation, content development and stronger competitive visibility.-
SEO level 2 (up to 2 hours per month)
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Keyword Allocation and research
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SEO System Usage
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Up to 8 -page website
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On-page SEO across priority pages
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Technical SEO improvements
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Content optimisation
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Internal linking strategy
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Google Search Console management
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Google Analytics analysis
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Local SEO where applicable
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Ongoing performance monitoring
Get Started
Best suited to: Growing businesses and websites competing across a broader range of searches.
Advanced SEO
Designed for larger or more competitive websites requiring deeper technical, content and search optimisation.-
SEO level 3 (up to 4 hours per month)
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Google Active indexing
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Site Map Management
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Up to 50 -page website and achor page creation
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Advanced Technical SEO
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Website architecture analysis
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Comprehensive keyword strategy
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Competitor and content-gap analysis
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Ongoing content optimisation
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Topical authority development
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Structured data optimisation
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Search Console and analytics management
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GEO and AI search optimisation
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Authority and citation analysis
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Ongoing SEO strategy and reporting
Search Engine Optimization Insights
SEO is constantly evolving. Explore our latest insights covering Technical SEO, content optimisation, organic search, website performance, GEO, AI search and the technologies changing how businesses are discovered online.
SEO Works Better With a Well-Managed Website
Web Anatomy combines SEO with ongoing website management, technical maintenance, performance optimisation and hosting to help protect the improvements we make and keep your website evolving over time.
