Website migration is more than just moving files from one server to another. When done incorrectly, it can lead to downtime, broken pages, lost search rankings, missing content, and security risks. When done properly, migration can significantly improve website speed, stability, security, and SEO performance.
Web Anatomy specialises in safe, structured website migrations designed to protect your data, preserve your rankings, and ensure your website performs better after the move — not worse.
Whether you’re changing hosting providers, upgrading your WordPress setup, rebranding your domain, or consolidating websites, professional migration is essential.
What Is Website Migration?
Website migration refers to any significant change to a website’s infrastructure, platform, domain, or structure. Common migration types include:
- Moving to a new hosting provider
- Migrating from another CMS to WordPress
- Domain name changes
- HTTPS (SSL) migrations
- Website redesigns with structural changes
- Server upgrades or performance migrations
Each type carries technical risks if not handled carefully.
Why Businesses Choose Web Anatomy for Website Migration
Website migration mistakes are one of the leading causes of sudden traffic loss and site failures. Web Anatomy follows a controlled, checklist-driven migration process to avoid these issues.
Our migrations focus on:
- Zero or minimal downtime
- Preserving SEO rankings and URLs
- Maintaining website functionality
- Protecting data integrity
- Improving speed and performance post-migration
We don’t just move websites — we stabilise and optimise them.
Our Website Migration Process
1. Pre-Migration Audit
Before anything is moved, Web Anatomy performs a full audit of your website, including:
- File structure and database size
- Plugin and theme compatibility
- SEO setup and URL structure
- Speed and performance benchmarks
- Security vulnerabilities
This ensures there are no surprises during migration.
2. Secure Backup and Staging Setup
We create complete backups and set up a staging environment to test the migration before going live. This protects your live website and allows issues to be resolved safely.
3. Migration and Configuration
The website is migrated with careful handling of:
- Databases
- Media files
- Themes and plugins
- Email configurations
- DNS and server settings
Everything is configured to match or improve existing performance.
4. SEO and URL Integrity Checks
Preserving search rankings is critical. We ensure:
- URLs remain intact
- Redirects are properly implemented if needed
- Metadata and indexing settings are preserved
- No broken links or missing pages
5. Testing and Launch
Before going live, we test:
- Page load speeds
- Forms and functionality
- Mobile responsiveness
- Security and SSL
- User experience across devices
Only once everything is verified does the new site go live.
Common Website Migration Problems We Prevent
Many businesses attempt DIY migrations and experience:
- Website downtime during business hours
- Lost Google rankings
- Broken layouts and missing images
- Plugin conflicts
- Email failures
- Security warnings after migration
Professional migration prevents these issues and saves money long term.
When Should You Consider Website Migration?
Website migration is recommended if:
- Your website is slow or unreliable
- Your hosting can’t handle traffic growth
- Your site has frequent errors or downtime
- You are rebranding or changing domains
- You want better security and performance
- Your current setup is outdated or unsupported
Migration is often the first step toward better website results.
Frequently Asked Questions: Website Migration with Web Anatomy
Will my website go offline during migration?
In most cases, downtime is avoided or limited to a very short window. Web Anatomy schedules migrations carefully to minimise disruption.
Can migration affect my Google rankings?
Yes, if done incorrectly. Web Anatomy follows SEO-safe migration practices to protect rankings and traffic.
How long does a website migration take?
Most migrations are completed within one to three days, depending on website size and complexity. Larger or custom websites may take longer.
Do you migrate non-WordPress websites?
Yes. Web Anatomy migrates websites from other platforms to WordPress, as well as WordPress-to-WordPress migrations.
Is email affected during migration?
Email issues are common in poorly managed migrations. We verify email settings and ensure continuity where required.
Do I need a new hosting provider before migration?
Not necessarily. Web Anatomy can advise on hosting and manage the entire transition if needed.
Can you fix issues after a failed migration?
Yes. We regularly repair websites that were damaged during previous migrations and stabilise them properly.
Is website migration a good time to optimise performance?
Absolutely. Migration is an ideal opportunity to improve speed, security, and overall site health.
Website Migration Done Right
Website migration should be invisible to your users and beneficial to your business. When handled professionally, it results in a faster, safer, and more reliable website.
Web Anatomy ensures your website is moved with care, precision, and long-term performance in mind.
