June 27, 2023

SEO for Big and Small Businesses


Let’s talk about what SEO is, how it works, what it can do for your business and how Web Anatomy SEO founded in Johannesburg, South Africa approaches it. 

What is SEO (search engine optimization)?

SEO or search engine optimization is the term used to describe various techniques done on your website and sales channels, with the goal of improving your search engine rankings and improving your relevant traffic. It is the process of optimizing your digital assets to attract more organic, unpaid traffic to your website and to increase your overall visibility online. 

How does SEO work?

Search engines send out crawlers to your website and they read all the data on your website. They use this data to determine what category/industry your website falls into and how well it will answer its customer’s questions. Remember search engine customers are the people who use the search engine to find specific things. Search engines want to make their customers happy and will therefore determine which website will best satisfy their customers’ questions or search and show them that website. SEO is a wide range of

techniques that websites can follow in order for search engines to better understand and categorize them. SEO also tells you what content your website needs to improve in order to beat your competitors and how best to answer the customer’s questions. The website that best answers the customers questions or searches and has the highest authority with the search engines will appear on the first page of the search results. Authority with a search engine is determined by how many indexable items your website has. Indexable items means items that the crawlers can read, understand and interact with. Things such as blogs, social media accounts, urls, reference links, website pages, images, reviews and more are all indexable items that tell search engines how effective your website is at satisfying your customers. The more search engines can learn about your website the more authority it will have and the more search engines will show your website to their users. 

How SEO helps businesses grow?

Increased Lead Generation 

SEO is an imperative part of your digital marketing campaigns, as SEO ensures that your campaigns are seen by the relevant target audience and that you are not wasting your efforts on individuals who aren’t interested in your products. Reaching the correct audience will increase your conversion rate and decrease your bounce rate as the correct audience is seeing your ads or visiting your website. 

Higher Return on Investment (ROI)

The average return on investment for an E-commerce store is $2.75 for every $1 spent on it and the average return on digital marketing is $218 for every $100 spent. Whereas for traditional marketing methods the average return on investment is $109 for every $100 spent. From these statistics you can see digital marketing methods far exceed the traditional marketing methods in return on investment and with SEO being correctly done your return on investment will increase further, as you are targeting the right people with your adverts.  

Increased Visibility

The main purpose of SEO is to increase your website’s traffic and expand your business’s network. Thus increasing the number of views on your website and spreading awareness of your brand. The more people that know about you and your business, the more sales you will make. Organic viewers refer to the viewers who find your sight simply by searching on a search engine, SEO aims to improve your rankings so that you appear higher on the rankings so that you are more visible without having to pay for adverts. However you also get SEM – search engine marketing, where you can pay for adverts to appear on the first page of search engines, but if your adverts are irrelevant and of poor quality search engines will not show your ads first.

Increased Trustworthiness

SEO builds a strong foundation of credibility with your customers and the search engines (which heavily affect customers’ impressions). SEO incorporates your website’s reference links, social media reviews, backlinks and your overall brand when increasing your visibility online. That means others’ opinions and impressions of your brand are visible for all to see, which may sound scary but it is vitally important for your sales. Approximately 89% of worldwide consumers consult online reviews before making a purchase, if your business has no reviews you are losing out on sales. 97% of consumers hesitate to buy a product that has no reviews as the business selling it is seen as untrustworthy, why else would there be no reviews visible?

Increased Website Performance

A big part of search engine optimization is improving a website’s performance and its user experience. Getting visitors to your website is only half the battle, the rest is keeping them on your website and converting visitors into customers. SEO audits will tell you important information such as where your website is losing customers if it is difficult to navigate and how to improve it if the website content is engaging your visitors, where to place call-to-action buttons and how to improve your customer’s purchasing experience. SEO will tell you what is working on your website and what needs improvement, thus increasing your user’s experience on your website and a positive experience on your website leads to more conversions and sales. 

More Opportunities and Insights

High-quality search engine optimization will often discover new business opportunities such as, new markets interested in your products, a different version of your product or service that is in demand, new suppliers or partnerships and discovering niche markets are some of the most common opportunities SEO presents. Also while you are implementing and developing your SEO strategies you will learn more about websites, the internet, buyer cycles, consumer patterns and more, thus increasing your overall knowledge. 

Web Anatomy’s approach to SEO:

The Web Anatomy team believes in approaching SEO as you would with any scientific problem, first we observe your website through an SEO audit, then we ask the question: “how can we improve your SEO scores?” Then we develop an action plan to improve your SEO scores and determine the effects these actions would have on your SEO, then we implement the plan and record the results while assessing what was effective. SEO is an on-going, ever-changing process that requires constant adaptations and research. This is why Web Anatomy has chosen the scientific approach as science is also ever-changing and requires huge amounts of data collection and analysis. To learn more about Web Anatomy and the SEO services we offer please visit our website: www.webanatomyseo.com