Seo Audits

SEO audits are processes in which a website is analyzed to determine which of the best practices of Search Engine Optimization (SEO) have been implemented correctly and which have not. The best practices of SEO are the base tasks a website should perform in order to improve its search engine rankings. An SEO audit determines which practices are being utilized correctly and what can be improved in order to have your website be found on searches organically across the internet or the various search engines.  

There are several types of SEO Audits that are conducted to analyze different parts of your SEO and digital presence, Web Anatomy specializes in the following audit types:

Website Audits

Website Audits are audits conducted in order to determine if a website has been optimized or not. Web Anatomy takes your current website and determines how it is performing before SEO practices are implemented on it or before your website is redesigned. Website audits are important as they will provide insightful data on your website’s optimization, if it is meeting your traffic goals and what can be done to improve your website.

On-Page Audits

An On-Page SEO audit is an audit that determines what level of optimization has been done on each page of your website. Web Anatomy will have an in-depth look at each page’s content, keywords, HTML source codes and more to determine how your users and the search engine crawlers understand your website. This audit will provide insight on how to improve both your user’s and search engines’ understanding of your website. 

Content Audits

Content Audits are audits that specifically focus on the content on your website. Web Anatomy will evaluate all content elements and information assets on your website to determine if it is related to your product or service, and if it is improving or lowering your SEO scores. This audit can take several days to be completed as it involves testing each part of your website’s content for its SEO value. 

Technical Audits

A technical audit is a process of checking the technical aspects of your website for errors that may negatively affect your SEO scores. We provide a detailed report about the health of your website and any recommendations for improvements. In this audit, we will also look at your website’s hosting environment, as it can directly affect things such as load-speed, reliability and authority. In this audit, we will include a hosting environment assessment.

Off-Site SEO Audits

Off-site SEO audits are audits that determine how the internet, social media channels, personal blogs and other websites interact with your website. This includes reviews, links leading to your website, website mentions, your own social media channels and whether they reflect positively or negatively on your website. These actions are done off-site also affect your website’s ranking as search engines use them to determine how reliable your site is.

SEO Audits we offer:

Monomer

FREE introductory audit

Obligation Free

10 – Point Check

We conduct a Basic:

Content audit

Technical audit

On-page SEO audit

The First 2 pages audited

5 Free Improvement Tips Included

A basic report is delivered within 24Hours

This is an External Audit – no access needed

1 Basic On-page SEO Audit report generated

SEO

Polymer

Intermediate Level Audit 

Audits up to 6 pages

We check up to 50 URL’s

External links are checked 

We conduct an intermediate:

Content audit

Technical audit

On-page SEO audit

Your website’s security is assessed

We check your hosting environment

This audit requires basic backend access

Your CMS and DNS  assessed for errors

A comprehensive report is delivered in 3 to 4 days which includes a basic improvement strategy. 

Full DNA Strand

In-depth & Comprehensive Audit

Includes an extensive:

Content audit

Technical audit

Industry Analysis

Off-site SEO audit

On-page SEO audit

Competitor Analysis

Audits your entire website

All digital channels are scrutinized

Your website’s security is assessed

We check your hosting environment

Social Media accounts are assessed

Your CMS and DNS are assessed for errors

Lead generation and conversion rates are assessed

This is an internal audit and requires total backend access

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Why choose Web Anatomy for your SEO Audits?

During an SEO audit the Web Anatomy team will review key factors that can affect your overall SEO score which the search engine considers during indexing, which means if your website has a low score it will have a low performance. We offer specialized SEO audits or an overall, all-inclusive SEO Audit that covers the main aspects of each type of SEO audit. 

 

What do SEO audits entail?

 

Research. The main ingredient for SEO audits is research and is the process of gathering important data, and interrupting the data to find the best SEO tactics that need to be deployed to improve your overall SEO performance. SEO Research is a key factor to a successful SEO audit. There are a variety of research areas, and each type of research is conducted for a different SEO audit. 

 

Web Anatomy will assess your website and industry in order to determine which type of audit and research would be the most beneficial to you. Some common types of research conducted are: competition, market share, target audience, cornerstone content, geographical, demographical, social channels and industry trends to name a few. 

 

How long until I start seeing results?

 

SEO does not produce instant results, any company that tells you they can guarantee you immediate results from SEO is generally using black hat SEO techniques such as linking your website to numerous fake websites to generate higher website traffic. SEO is a slow and steady process that takes between 4 and 6 months depending on your industry to start showing results. SEO needs to be consistently and continuously worked on in order to show tangible results. It takes longer due to the high amount of research and trend observations that have to take place.

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How to determine if your SEO is working?

The best way to determine if your SEO is working is through reports. Any good SEO company will supply you with detailed reports on what they have done to improve your SEO results and the effects of their efforts. There are different types of reports you can receive:

  1. Competitor Analysis
  2. Market report
  3. Search report
  4. Performance reports 
  5. Statistics report
  6. Strategic Analysis

These various reports will indicate how your company is doing in its industry and how effective the SEO steps being conducted on your website are. Depending on your SEO package you can receive either a weekly or monthly report to view how your website is performing.

SEO DNA

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